HipTrack
Features/Analytics

See what's working on every account.

Impressions, reach, engagement and top posts for every connected Instagram, X, LinkedIn, Facebook and TikTok account. One table to compare them, one click to dig in.

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Analytics

7d30d90d
ChannelPostsImpressionsEngagementEng. rateClicks
AIG
acmecoffeeInstagram
1821.4k1,4866.9%212
ATT
@acmecoffeeTikTok
915.9k1,2037.6%—
ALI
Acme CoffeeLinkedIn
117.3k3184.4%141
AFB
Acme CoffeeFacebook
84.1k1624.0%88
AX
@acmecoffeeX
223.6k972.7%54
No analytics for tracked channels — you publish these yourself:BAcme Journal
Per account

Open any account for the full picture.

Five headline numbers, impressions day by day, and the posts that carried the period.

Analytics/AIGacmecoffeeInstagram
synced 12 minutes ago
7d30d90d
Impressions21.4kReach 14.8k
Engagement1,486Likes, comments, shares, saves
Engagement rate6.9%engagement ÷ impressions
Link clicks212Platform-dependent
Video views9.7kVideo posts only
Impressionsdaily · last 30d
Sep 8Today
Top posts by impressions
Pumpkin cold brew is back4,210
Latte art reel3,380
Meet our roaster2,145
Weekend giveaway1,870
New hours at Main St960
Post by post

Every post, sortable by what matters to you.

Sort by impressions, reach, likes, comments, shares, clicks or date. Posts you published outside HipTrack show up too, marked as external. Paid posts are marked as ads.

Posts

18 in range
PostImpressions ↓ReachLikesCommentsSharesEng. rateClicksDate
Pumpkin cold brew is back4,2103,05031842279.6%61Oct 7
Latte art reelexternal3,3802,71024419319.1%12Sep 29
Meet our roaster2,1451,6201311467.4%38Sep 24
Weekend giveawayad1,8701,540965848.6%44Sep 20
New hours at Main St96082041324.9%9Oct 9
Post detail

From the numbers back to the work.

Open a post to see all of its metrics, impressions day by day since it went live, and the exact copy that was published. One click takes you back to the content item, so you can reuse what worked.

  • All eight metrics on one card
  • Daily impressions since publish
  • The published copy, as it went out
  • Open in Content to duplicate or rework it
Metrics

What we measure, and where.

Each platform shares a slightly different set of numbers. When a platform doesn't share a metric, HipTrack shows a dash instead of a guess.

MetricWhat it meansIGFBLIXTT
ImpressionsTimes the post was shown✓✓✓✓✓
ReachUnique accounts that saw it✓✓✓✓✓
LikesLikes and reactions✓✓✓✓✓
CommentsComments and replies✓✓✓✓✓
SharesShares, reposts and sends✓✓✓✓✓
SavesTimes the post was saved or bookmarked✓✓✓—✓
ClicksLink clicks✓✓✓✓—
ViewsVideo views, on video posts✓✓—✓✓
Calculated by HipTrack
EngagementLikes + comments + shares + saves✓✓✓✓✓
Engagement rateEngagement ÷ impressions✓✓✓✓✓
Good to know

How the numbers get here.

Sync

Updated about hourly

Metrics start syncing a short while after a post goes live, then refresh about once an hour.

Coverage

Not just HipTrack posts

Posts you publish natively on a connected account are included too, marked as external.

Ranges

7, 30 or 90 days

Switch the period once and every table, chart and total follows.

Tracked channels

Website and blog

Tracked channels sit in your content plan, but you publish them yourself, so they have no analytics.

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