HipTrack
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Features

Everything a small social team needs, in one workspace.

Plan and publish to 5 platforms, see how every account performs, and keep the posts that inspire you in a shared library. Your AI assistant can work alongside you.

01
Publishing

Write once. Publish everywhere it belongs.

Every content item has one shared text and one set of media. Each platform keeps its own format, so a single item can be an Instagram carousel, an X thread and a LinkedIn document.

  • 5 social platforms: Instagram, X, LinkedIn, Facebook, TikTok. Add your website and blog as tracked channels.
  • Per-platform formats: thread, carousel, reel, story, document, photo carousel
  • Character limits and media rules checked before you schedule
  • Plan in a list, grid or calendar. Schedule, or publish now.
  • Idea → Draft → Scheduled → Published, with retry if a channel fails

Fall menu launch

Draft
∗All channelsIGInstagramXXLILinkedInTTTikTok
Instagram2,200 chars · 30 hashtags · media required
AIG
Format
PostCarouselReelStory
Caption
Pumpkin cold brew is back. Oct 7, every location. Bring a friend, the second one's on us.
Shared with all channels86 / 2,200
Media
+ Add
First comment
Hashtags or links to post as the first comment
02
Analytics

See what's working on every account.

Compare every connected account in one table, then open one for daily impressions, top posts and a sortable post list.

  • Impressions, reach, engagement and engagement rate
  • Top posts and a post-by-post breakdown
  • 7, 30 and 90-day ranges
Explore analytics →

Analytics

7d30d90d
ChannelImpressionsEngagementEng. rate
AIG
acmecoffeeInstagram
21.4k1,4866.9%
ATT
@acmecoffeeTikTok
15.9k1,2037.6%
ALI
Acme CoffeeLinkedIn
7.3k3184.4%
AX
@acmecoffeeX
3.6k972.7%
03
Research library

Keep the posts that inspire you.

Save posts from Instagram, TikTok, X, Facebook, YouTube and LinkedIn. HipTrack fetches the thumbnail, caption and creator for you, so your library stays searchable.

  • Folders that are private, shared with your team, or public
  • Tags and search across everything you've saved
  • Notes on every save
  • Creators: save profiles and keep track of who you work with

Folders

12+ New folder
Fall inspiration
48 savesShared
Client: Northpoint
23 savesPublic
Reel hooks
67 savesPrivate
seasonalreelsugcgiveawaycarouselbehind-the-scenes
04
Strategy & AI

Write down the plan. Let your assistant follow it.

Keep a short strategy for each channel: who it's for, which formats, how often, and your rules. Start from a template. HipTrack's assistant, and Claude or ChatGPT through the connector, can read it when they draft.

  • One strategy document per channel, with templates to start from
  • A built-in assistant inside HipTrack
  • Connect Claude or ChatGPT to save posts, draft content items and summarize performance
  • No publishing from chat. Scheduling always happens in HipTrack.
How the connector works →
AIG

Instagram strategy

Markdown
# Instagram strategy
## Purpose
- Visual storytelling and audience trust
## Formats
- Carousels for how-to content
- Reels for behind-the-scenes
## Cadence
- 3 posts per week
## Rules
- First slide states the payoff
- Consistent type and colour system
05
Sharing & team

Work together. Show clients the work.

Your team shares one workspace: one library, one content list, one set of channels. When a client needs to see a moodboard, send a read-only folder link. They don't need an account.

  • Private, shared or public folders
  • Read-only client share links
  • Invite teammates by email
  • Starter includes 2 seats, then $5/month per extra seat

Share “Client: Northpoint”

06
Capture

Save it the moment you see it.

The Chrome extension spots the post you're looking at. Pick a folder, add a note, save. On your phone, use the HipTrack mobile app.

  • Chrome extension for Instagram, TikTok, X, Facebook, YouTube and LinkedIn
  • Save creator profiles as well as posts
  • Mobile app
  • Or paste a link into Claude or ChatGPT
Save to HipTrackDetected Instagram post
Folder
Fall inspiration▾
Internal note
Good hook. Try the first-slide format for our launch.
Cancel⌘↵Save asset
Get the extension ↗
Get started

Plan it. Schedule it.
Ship it.

Free for 14 days. No card required. 2 seats included.

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